𝟵𝟵% of visitors leave your website without converting. Here's what to do!

𝟵𝟵% of visitors leave your website without converting—lost forever —which is why you need a retargeting strategy.

Note: this one is a tad technical (but it’s worth the effort!)

𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘢𝘥𝘴 𝘰𝘯𝘭𝘺 𝘵𝘰 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭𝘴 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘷𝘪𝘴𝘪𝘵𝘦𝘥 𝘢 𝘱𝘢𝘨𝘦 (𝘰𝘳 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘱𝘢𝘨𝘦𝘴) 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦.
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#WordStream reports a 𝟮.𝟯𝟱% average conversion rate across all industries... and closer to 𝟭% in the #RealEstate space.
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𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: 𝘸𝘩𝘦𝘯 𝘢 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘷𝘪𝘴𝘪𝘵𝘰𝘳 𝘵𝘢𝘬𝘦𝘴 𝘢 𝘥𝘦𝘴𝘪𝘳𝘦𝘥 𝘢𝘤𝘵𝘪𝘰𝘯 (𝘴𝘶𝘤𝘩 𝘢𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘪𝘯𝘨 𝘢 𝘤𝘰𝘯𝘵𝘢𝘤𝘵 𝘧𝘰𝘳𝘮)
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Online ads (like Google Search or Facebook), in large part, are meant to drive traffic to your website, where, ideally, the site will (strategically) prompt visitors to register for some item of value, depending on whatever the ad campaign offered—e.g. a custom home search, an instant home valuation, or a resource to download. The main point of that is so that you, the agent, can follow-up and nurture the lead proactively (phone/text/email), building trust up until the point at which the lead elects to hire you.