What sets you apart from other listing agents? In today’s competitive real estate market, sellers expect more than just the status quo. They’re looking for innovative strategies that give their homes a competitive edge. Marketing a home involves more than just syndicating through the MLS. So, how are you stepping-up your sellers’ experience and ensuring their property stands out?

Consider Brad McCallum, who’s created a distinctive “seller stage” through his YouTube channel. His property tours aren’t just videos—they’re like HGTV episodes that captivate viewers and attract thousands of potential buyers. Sellers see this and think, “That’s the kind of exposure I want for my home.”

But you don’t have to be a video extraordinaire to create your own stage. The challenge is to find what works best for you in your market. Maybe it’s a well-curated email list full of potential buyers, a locally-concentrated social media following, or an event strategy that drives major buzz and press. The key is to think beyond the conventional methods and build a platform (i.e., a “stage”) that highlights your listings in a way that resonates with today’s sellers.

The possibilities are endless, but the goal is the same: to offer something more, something memorable that makes sellers confident in your ability to market their home.

So, what’s your seller stage? How are you setting the scene to ensure your listings get the attention they deserve? The real estate market is evolving, and the agents who thrive will be those who continually innovate and captivate their clients.