Exciting news in the tech world: OpenAI has just launched a waitlist for their latest innovation, SearchGPT. This new AI is designed to compete directly with Google and potentially transform how we search the web. Unlike traditional search engines, which provide lists of links for users to sift through, SearchGPT aims to offer a more refined and efficient search experience.

Rather than simply presenting search results, SearchGPT is designed to act as a strategic partner. It will help users find and evaluate information more effectively by understanding the context and specifics of their queries. This means you could spend less time clicking through multiple links and more time getting accurate, relevant answers quickly.

The potential impact of SearchGPT is substantial. It could change the way we interact with search engines, making the process of finding information more intuitive and streamlined.

Has social media surpassed Google for online searches, particularly those with business intent? The answer varies by age, but the bigger factor is understanding how customers are most likely to discover your product or service.

According to a recent Forbes study, there’s a notable preference for social media searches over Google among younger generations:

Gen Z: 46%
Millennials: 35%
Gen X: 18%
Boomers: 7%

If you dig into the nuances of the study, you’ll see that the uptick in social searches is particularly strong for topics like gift ideas, interior design, fashion, and cars. In other words, searches that may have more to do with exploring possibilities versus seeking something specific. So, while age is a factor, it really all boils down to intent. As a sidebar, Pinterest should have excelled in these areas but (IMO) missed the mark, probably due primarily to their lack of emphasis on video. But anyways...

The key takeaway is that while age is a factor, the real focus should be on the intent behind the search and how customers logically discover your product or service.