The Difference Between Creating Content for Social Media and SEO

Did you know that there are two types of content that you can create?

There’s an ongoing debate about whether it’s better to create short-form content or long-form content...

Short-form content for social media platforms like Facebook or Instagram doesn’t get shown past a few hours or couple of days after your followers scroll through them. Sometimes this gets you feeling like you’re on a hamster wheel creating content non-stop!

Long-form content (such as blog posts) for search engines like Google or YouTube, which take advantage of the power of SEO tend to get more reach long-term (sometimes even years!) because there are always people searching for this type of content.

HOWEVER, this is a much more competitive space for content creators especially when it comes to ranking on top of the first page of Google.

Which one would you pick to create?