The Market Belongs to Those Who Market

Photo by Jason Pantana in Nashville,.jpg


The 𝒎𝒂𝒓𝒌𝒆𝒕 belongs to those who 𝐦𝐚𝐫𝐤𝐞𝐭! In other words. you’ve gotta put yourself in the game if you wanna be on, what @tomferry calls, the ᴄᴏɴꜱɪᴅᴇʀᴀᴛɪᴏɴ ꜱᴇᴛ of buyers/sellers in your local marketplace. #NeverStopMarketing! Whether the market’s good, bad, or complicated—keeping going no matter what.

When 𝒅𝒊𝒔𝒓𝒖𝒑𝒕𝒆𝒓𝒔 or 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒐𝒓𝒔 encroach on your turf — step it up! When 𝒄𝒊𝒓𝒄𝒖𝒎𝒔𝒕𝒂𝒏𝒄𝒆𝒔 impede your progress — step it up! Select your top channels and set your mind to go all-in: social media, PPC, email marketing, postcards, gifts/swag, events, etc. Start w/ one or two and add as you go. Don’t be the agent who experiences a failure to launch because they’ve tried to bite off more, marketing-wise, than they can chew.

Remember that 𝘴𝘰𝘮𝘦 is better than 𝘯𝘰𝘯𝘦 and 𝘥𝘰𝘯𝘦 is better than 𝘱𝘦𝘳𝘧𝘦𝘤𝘵. Start small, execute relentlessly, and scale.