YouTube in-stream ads (i.e., the commercials that play before, during, or after other YouTube videos) have a knack for making real estate agents local celebrities—in a good way! The agents I coach often get recognized by strangers, friends, and family who spot their ads and can’t help but mention it. These ads act as a powerful pattern interrupt, making people stop and take notice.

In a way, it’s reminiscent of the old-school local TV commercials that created a bit of a “celebrity effect” by mixing local content with national programming—where viewers weren’t expecting to see something proximate and familiar. Unlike other online ads, YouTube ads don’t blend in—they stand out and capture attention.

So if you’re looking for a cost-effective way to achieve high recall and win attention in your local market, YouTube in-stream ads are a definite way to go.

Now, you might be asking how to run these types of ads. Click here for detailed steps on how to set them up and integrate them into your marketing strategy.