Hey there, savvy business owners! Ready to level-up your Google Business Profile and beat the competition? (Yeah you are!) Let's talk about Google's “local pack” (aka, “map pack”) and how to make it your playground.

What is the Google Local Pack?

When customers search Google for local services—think “best real estate agent near me”—a special section pops up. It's called the local pack, featuring three businesses optimized for that search.

Horizontal vs. Square Map-Pack

Look closer. You’ll see a map guiding customers to these businesses. The map comes in two styles:

Horizontal Map: Appears as a strip above the listings.
Square Map: Sits to the right of the listings.

Why Does the Map Type Matter?

The type of map speaks volumes.

Horizontal Map: Usually appears lower on Google’s results page. It shows up when Google isn't quite sure it’s found what the searcher wants.
Square Map: Indicates high confidence from Google. It’s a cue that you’re exactly what the customer is searching for.

Optimize for Square

Want to dominate? Here's your game plan: zero in on the search phrases that trigger the square map-pack. Start by running a few local searches related to your business. Jot down the phrases that bring up the square map—those are your golden keywords.

Now you've got your roadmap, literally. Optimize around these phrases, and you're set to soar. 🚀

Are you interested in expanding your business's visibility using your Google Business Profile? If so, I have an exciting solution just for you! Explore my course, "GOOGLE BUSINESS BOSS” and discover how to fully optimize your profile to attract more potential clients and opportunities.

Key Takeaways

The local pack is your ticket to visibility.
Map type hints at Google’s confidence level.
Optimize for phrases that trigger the square map to come out on top.

Now, go conquer that local pack! You’ve got the secret sauce. 🌟