If a picture is worth a thousand words, a video is worth a million! (And then a video playlist is worth a billion, I suppose!)

Fact is, there’s just no marketing medium quite like VIDEO. In a know-you, like-you, and trust-you business such as real estate, for instance—there’s simply nothing else like it.

So, candidly... If you’re not publishing video, then—I know this sounds sort of harsh—but why even bother with social media at all? Hear me out… Every social algorithm out there is disproportionately prioritizing video media formats. So, if you wanna get optimal results from your social media efforts, then video is non-negotiable.

Having said all that, producing video is—goodness knows—an undertaking. Remember, though: the more you commit, the better you get. 🔂