In the real estate profession, success hinges on more than mere transactional interactions or casual conversations with clients. At its core, this business is relationship-based—a "know-you, like-you, trust-you" kind of operation.

Trust is a cornerstone, pivotal to creating an atmosphere where clients and contacts can confidently advocate for your services.

Consider this: according to the National Association of REALTORS®, over half of buyers and about two-thirds of sellers link with agents via repeat business or referrals. This underscores the critical importance of your relationships and amplifies the powerful role that trust plays in driving your business forward.

Yet, trust doesn't grow on its own—it needs to be tended. When a client refers you, they're effectively betting their reputation. Consequently, your marketing strategy is tasked with providing the assurance clients and contacts require to recommend your services confidently.

Regardless of the method—be it postcards, emails, videos, or something else—your marketing should focus on forging a robust network that knows, likes, and trusts you.

So… Is your marketing strategy building the necessary confidence for your clients to easily vouch for your services?