One of the top-weighted interactions Instagram looks for is when users TAP to visit your profile. The question is, however—once there—do they follow or flee?

Here’s a list of the Top Instagram Profile Mistakes to Avoid:

1. Using a, quote-unquote, “faraway-photo” as your profile image

2. Failing to include keywords in your profile display name

3. Deficient bio — make sure to include keywords, kudos, and calls-to-action

4. Unused or irrelevant story highlights