One of the top-weighted interactions Instagram looks for is when users TAP to visit your profile. The question is, however—once there—do they follow or flee?

Here’s a list of the Top Instagram Profile Mistakes to Avoid:

Using a, quote-unquote, “faraway-photo” as your profile image
Failing to include keywords in your profile display name
Deficient bio — make sure to include keywords, kudos, and calls-to-action
Unused or irrelevant story highlights