If you wanna insulate your real estate business from peaks 🏔and valleys 🏜… then invest in your agent-brand.

As the real estate market continues to adjust, consumers will (naturally) become more scrutinizing of agents. They’ll wonder: “Why should I listen to you?”

Notwithstanding, every time you share a video, publish a quality review, or, for instance, send an email that showcases your expertise and trustworthiness – it’s building your agent-brand.

I promise… your leads or any other would-be customer is gonna look you up online—Google, Instagram, and/or elsewhere. The question is, does your brand back-you-up OR hang you out to dry?

Here’s what I advice: become the “I see you everywhere,” agent-authority in your local marketplace.... Or don’t… but don’t expect buyers and sellers to come running either.

Here’s a list of marketing channels you maybe oughta consider:

Over-index on vertical ↕️ videos (Reels, TikToks, and YouTube Shorts).
Every week or so, run a FB/IG ad-campaign that promotes your existing posts (those videos up there ⬆️) in your local marketplace as well as to your database contacts. (Tutorial)
Knocks, drops, pickups, & pop-bys go a long, long way! Get yourself into hustle mode.
Email Marketing is the G.O.A.T. 🐐—make sure to check out our #MarketingPRO course, Inbox Hero 📥
Don’t miss out on YouTube In-Stream Ads – i.e., the commercials that play before, during, or after YouTube videos. (Tutorial)
Google Display Network ads are, frankly, cheap & easy! Make ‘em part of your marketing mix. (Tutorial)
Invest in EVENTS: open houses, community get-togethers, buyer/seller seminars, investor meetups, client parties, happy-hours, and more.
Mailers, signage, publications, and other physical-marketing mediums—though on the pricier side—have distinct advantages. Don’t brush them off w/o serious consideration.

I could go on-and-on (and on-and-on… 🤣) — but that’s not my point. The point is to build your AGENT-BRAND.