Jason Pantana

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Top Marketing Channels to Build Your Agent-Brand in 2023 (for Realtors)

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If you wanna insulate your real estate business from peaks šŸ”and valleys šŸœā€¦ then invest in your agent-brand.

As the real estate market continues to adjust, consumers will (naturally) become more scrutinizing of agents. Theyā€™ll wonder:  ā€œWhy should I listen to you?ā€

Notwithstanding, every time you share a video, publish a quality review, or, for instance, send an email that showcases your expertise and trustworthiness ā€“ itā€™s building your agent-brand.

I promiseā€¦ your leads or any other would-be customer is gonna look you up onlineā€”Google, Instagram, and/or elsewhere. The question is, does your brand back-you-up OR hang you out to dry?

Hereā€™s what I advice:  become the ā€œI see you everywhere,ā€ agent-authority in your local marketplace.... Or donā€™tā€¦ but donā€™t expect buyers and sellers to come running either.

Hereā€™s a list of marketing channels you maybe oughta consider:

  • Over-index on vertical ā†•ļø videos (Reels, TikToks, and YouTube Shorts).

  • Every week or so, run a FB/IG ad-campaign that promotes your existing posts (those videos up there ā¬†ļø) in your local marketplace as well as to your database contacts. (Tutorial)

  • Knocks, drops, pickups, & pop-bys go a long, long way! Get yourself into hustle mode.

  • Email Marketing is the G.O.A.T. šŸā€”make sure to check out our #MarketingPRO course, Inbox Hero šŸ“„

  • Donā€™t miss out on YouTube In-Stream Ads ā€“ i.e., the commercials that play before, during, or after YouTube videos. (Tutorial)

  • Google Display Network ads are, frankly, cheap & easy! Make ā€˜em part of your marketing mix. (Tutorial)

  • Invest in EVENTS:  open houses, community get-togethers, buyer/seller seminars, investor meetups, client parties, happy-hours, and more. 

  • Mailers, signage, publications, and other physical-marketing mediumsā€”though on the pricier sideā€”have distinct advantages. Donā€™t brush them off w/o serious consideration.

I could go on-and-on (and on-and-onā€¦ šŸ¤£) ā€” but thatā€™s not my point. The point is to build your AGENT-BRAND.