2019 has been dubbed as the year in which video marketing transitioned away from a newfangled, โWow! Thatโs so cool ๐คฏโ type of communication channel into something, frankly, the consumer ๐ฆ๐น๐ฑ๐ฆ๐ค๐ต๐ด (demands, even). Whatever your business (real estate sales, a retail business, a pest control serviceโseriously, any type of business!), Iโm confident in saying that video marketing is an expectation of your current and future customers.
Not convinced, read on:
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๐ฅ Per #Forbes, video viewers are ๐ต๐ฑ% more likely to remember a call-to-action after watching a video, versus only ๐ญ๐ฌ% likely when reading it.
๐ฅ According to #HubSpot, ๐ฑ๐ฐ% of consumers prefer video over any other type of communication channel (e.g. emails, articles, images/graphics, et al.).
๐ฅ #Animoto reports that ๐ด๐ด% of video marketers are satisfied w/ the ROI of their video marketing efforts on social media.
So the point is: VIDEO! Try making videos likeโฆ
โถ๏ธ ๐พ๐ค๐ข๐ข๐ช๐ฃ๐๐ฉ๐ฎ ๐ซ๐๐๐๐ค๐จ: E.g. neighborhood/area tours, local business features, โtownieโ lifestyle, et al.
โถ๏ธ ๐๐ญ๐ฅ๐๐ง๐ฉ๐๐จ๐ ๐ซ๐๐๐๐ค๐จ: E.g. local influencer interviews, pro-tips, and market updates.
โถ๏ธ ๐๐๐จ๐ฉ๐๐ฃ๐ ๐ซ๐๐๐๐ค๐จ: E.g. selfie-styled home tours to full-fledged property movies, starring ๐ฎ๐ค๐ช!
โถ๏ธ ๐ฝ๐ง๐๐ฃ๐๐๐ฃ๐ ๐ซ๐๐๐๐ค๐จ: E.g. testimonials, agent behind-the-scenes, explainer videos/โwhy me,โ et al.
Thereโs no other one-to-many communication channel out there w/ the power to build trust and awareness w/ consumers like videoโฆ and every view counts. Soโฆ LIGHTS - CAMERA - ACTION ๐ฌ