My advice… don’t view VIDEO CREATION as someone else’s job and step in front of that camera 🎥

I not saying you shouldn’t build in layers of support: e.g. videographers, editors, or social media management/distribution. However, at the end of the day, it’s YOUR content—and, in my opinion, you’re not making enough of it! (Granted, I’m not either 🤪)

@MoveMetoTX, for instance, is posting an Instagram Reel daily and @ByronLazine is up to publishing three TikToks per day. And, because of that, their pages are growing rapidly—and, by extension, so are the number of inbound leads and referrals they’re generating.

I know what you’re thinking: “How on earth 🌎 am I supposed to make that many videos⁇”

Thing is, not all videos require the same level of effort/time to produce. Neighborhood tours, on-site interview with local business owners, and videos like that, for instance, tend to be a bit more involved. Contrarily, some types of videos are quick and easy to shoot/edit. Here are a couple of ideas:

🟩 Green-Screen News: Setup news alerts for all-matters real estate as well as anything that impacts your local community. Next, screen-shot or screen-record the article on your phone. After that, head over toto IG to film a Reel, tap the effects ✨ icon in the Reels editor, select Green Screen, and then set the subject article to the background. Finally, press record and “react” to the news. E.g. @therealjeremyknight.

🗣Quick Answers: Write-out a list of like 30+ real estate questions—they sort of questions to which you can extemporaneously riff an an answer on the fly. Also, pick super specific, intriguing questions and stay away from overplayed, “vanilla” topics. Then, set up a camera, tap record, and just start answering the questions one after the next. Once done, send the recording to an editor who can slice ‘em up into individual video files—ideally, vertical videos for Reels and TikToks.

IMO, video is the best marketing medium of all time. If you're w/ me, leave a comment below ⬇️.