What's the Problem You Solve a Customer Cannot Solve Alone?

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Two questions to help you successfully articulate your #ValueProposition:

๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ต๐—ฎ๐˜€ ๐—ฏ๐˜‚๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐˜„๐—ฎ๐—ป๐˜?
๐—ช๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐˜„๐—ฎ๐—ป๐˜๐˜€ ๐—ฏ๐˜‚๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ?

(Credit: got those two questions from Dov Gordon.)

Your marketing shouldnโ€™t come from a place of, quote unquote, โ€œgrabbing people by the coat collar,โ€ pleading for their business. Frankly, itโ€™s not a flattering look. Every campaign, every message, every piece of content must always communicate ๏ฝ–๏ฝ๏ฝŒ๏ฝ•๏ฝ….

Itโ€™s 0% about you, 100% about the customer. Trouble is, tons of professionals donโ€™t know how to articulate the value they bring to the marketplace. Answer the above, and you will.