Two questions to help you successfully articulate your #ValueProposition:
๐ช๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ต๐ฎ๐ ๐ฏ๐๐ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐๐ฎ๐ป๐?
๐ช๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐๐๐น๐ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฎ๐ป๐๐ ๐ฏ๐๐ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐ต๐ฎ๐๐ฒ?
(Credit: got those two questions from Dov Gordon.)
Your marketing shouldnโt come from a place of, quote unquote, โgrabbing people by the coat collar,โ pleading for their business. Frankly, itโs not a flattering look. Every campaign, every message, every piece of content must always communicate ๏ฝ๏ฝ๏ฝ๏ฝ๏ฝ
.
Itโs 0% about you, 100% about the customer. Trouble is, tons of professionals donโt know how to articulate the value they bring to the marketplace. Answer the above, and you will.