Go MULTICHANNEL to harness the 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 𝐈𝐥𝐥𝐮𝐬𝐢𝐨𝐧

𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 𝐈𝐥𝐥𝐮𝐬𝐢𝐨𝐧 describes how a 𝚙𝚎𝚛𝚜𝚘𝚗, 𝚙𝚕𝚊𝚌𝚎, or 𝚝𝚑𝚒𝚗𝚐 sticks in your mind 🧠 more effortlessly when presented on multiple occasions, across a variety of channels, and within a relatively concentrated span of time. It’s an 𝒊𝒍𝒍𝒖𝒔𝒊𝒐𝒏. For instance, you may spot a product on a billboard while driving, and then, that same day, see it featured in an online ad—or a post on social. Suddenly, it has your attention—as if it’s 𝚎𝚟𝚎𝚛𝚢𝚠𝚑𝚎𝚛𝚎.

It’s sort of like what Aristotle said: “The 𝚠𝚑𝚘𝚕𝚎 is greater than its sum of its parts.” In other words, when you vary your marketing across numerous channels, it’s worth more added together than if each channel were measured independently. It’s compounded!

In 2021, get more out of your marketing by going 𝚖𝚞𝚕𝚝𝚒𝚌𝚑𝚊𝚗𝚗𝚎𝚕. For starters:

✅ Increase to weekly emails
✅ Brand yourself “everywhere” (affordably) with the Google Display Network ads
✅ Retarget social posts to your database, Pixel traffic, geo farm, et al. with Facebook custom audiences

All day, every day, I want you hear: “Wait, you’re that agent! I see you 𝚎𝚟𝚎𝚛𝚢𝚠𝚑𝚎𝚛𝚎!”