50% of Web Searches are Voice π£ Searchesβ many of which are business inquiries.
**E.g. βReal estate agents in ______.β
Siri, Alexa, and Bixby (Samsung) pull from Yelp
Google Asistant pulls from Google My Business
Cortana (Microsoft) pulls from Bing Places, which pulls from Facebook
Ergo, client reviews matter a whole bunch!
The question comes up often: ππππ ππππππ ππππππ ππ ππ πππππππ πππ πππππ ππππππ? Google it and you may find articles about ππ¦π’π΅πΆπ³π¦π₯ ππ―πͺπ±π±π¦π΅π΄, πππ¦πΉπ’ ππ¬πͺπππ΄, and various other, more advanced SEO techniques. Thatβs all fine and well, however, the low-hanging fruit centers around ππππππ πππππππ. Per a recent Adobe Analytics survey, approximately half of voice-assistant users (e.g. people w/ iPhones or Echos) use said assistants to conduct basic online research. For instance, βπ·ππ’ ππππ, ππππ ππππ ππππππ πππππ ππππππ’.β A second later, they see a list of agents/brokerages, ranked according to their Yelp reviews. Want to win at voice search? Amp up your online reviews: π π¦ππ±, ππ°π°π¨ππ¦ ππΊ ππΆπ΄πͺπ―π¦π΄π΄, ππ’π€π¦π£π°π°π¬, π¦π΅ π’π.