By now youβve probably heard the message: βINSTAGRAM IS NO LONGER (JUST) A SQUARE PHOTO-SHARING πΈ APP.β Algorithmic priority has adjusted (and will continue) to favor:
Creators (i.e., producers of engaging content; influencers)
Video Content (i.e., short or long runtimes, horizontal and/or vertical aspect ratios)
Put βem together and it reads like this: π²πππππππ πππππ πππππ π πππ ππ πππππππππππππππ’ πππππππππ£ππ.
And it isnβt just Instagram! Case in point, the very reason for Instagram to have made this pronouncement was due to the competitive pressures it felt from TikTok and YouTube β both of which, obviously, run on nothing but video.
My point is: everything that can be video, will be video!
For example, just look at the impact of video on other popular marketing channels, such as email and blogging/SEO:
π§ Video can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. (Campaign Monitor)
π Video is 50x more likely to get organic ranking than plain text results. (ImpactPlus)
π₯ Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)
π Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People)
Pure and simpleβif video isnβt the centerpiece of ALL your marketing activitiesβcandidly, your marketing is out of focus.