Let’s talk video! Here’s a list of quick-and-easy V-I-D-E-O-S to film and publish on Insta: Reels, IGTV, livestreams, and more!

**I said SIX in the video. Whoops! 😅 I meant FIVE. I’ve added an extra one below**

1. QUICK ANSWERS. Make a list of common (even technical) real estate questions and answer away! Record a bunch at once, edit them into individual posts, and drip ‘em out weekly. These types of vids make for great Reels, so film vertically. Also, as you’re clipping them together in IG’s built-in editing tool, try adding text overlays—it’ll improve performance.

2. PRO TIPS. Answering questions is one thing; giving advice is another! While Quick Answers are likely to be smartphone-filmed, perhaps Pro Tips could be a notch up in quality -- “low-grade” VS. “pro-grade.” Showcase your skills, experience, and competence as the local real estate authority.

3. LIVE “WITH” BROADCASTS. Grab a buddy and go LIVE ⏺ For many, the idea of pressing the “𝑳𝒊𝒗𝒆” button on IG is downright terrifying 😱 Welp, it’s far less intimidating when you’ve got a co-host w/ you. Demonstrate your industry connectedness by way of live-streaming with fellow, out-of-market agents. Compare/contrast your area versus their’s and discuss the overall market. When you’re done, post the replay to IGTV.

4. WHAT $___ GET’S YOU IN ____. Because home values have been rising so rapidly, when it comes to purchasing power, lots of buyers don’t know what their money 💰 will get ‘em. So be the informant! Get any/all required consent and then grab your phone and start recording some home tours. Film ‘em vertically so they’re right for Reels.

5. MARKET UPDATE/PREDICTION VIDS. How many times a day does someone ask you, “HOW’S THE MARKET?” I’m guessing a bunch! Today, why not give your answer ON VIDEO 🤳Conduct your analysis, report the facts, and explain what it all means to the future of your local housing market.

6. SNIPPETS/CHOPS. Get your video editor (or try Fiverr) to dig through all your other videos (ref. list above) and look for short clips/excerpts to repurpose as additional content. You can’t have too much content! Aim for 15- to 30-second edits, ideal for Reels and/or Stories.