YouTube is a gift that keeps on giving š. When you post a video on FB or IG, for instance, itāll get nearly all its lifetime views in the first day or two as it circulates through the feeds. But after that: itās crickets š¦
On YouTube, however, a well optimized video will amass views for days, weeks, months, or even years into the future. Itās a snowball effect! Fundamentally, the more people watch your video, the more YouTube promotes itāin the search results, explore pages, recommended next videos, and so on.
#TomFerry coaching member, @the.real.brad.mccallum, for instance, averages 22 minutes of cumulative watch time EVERY minute that passesā24 hours-a-day, seven days a week š¤Æ Now, for starters, Bradās videos are amazingāso itās no surprise that they perform well. But besides that, if you analyze his top 10 videos in terms of most views month-after-month, for example, youād notice many of the same videos make the list over and again. Why? Because on YouTube, it only getās better w/ age!
Hence, itās mission-critical to properly optimize your videos when uploading! Swipe through the images above for FIVE practical tips and PLEASE tag someone in a comment who could benefit from this post š
Keyword-Rich Video Title: YouTube is a search engine. Search engines analyze ākeywordsā in a searcherās query in order to rank the most relevant results. The title of your video is critical to its SEO. Use tools like TubeBuddy or VidIQ to assist or just start typing phrases into the search bar and analyze YouTubeās suggestions. Point is, whatever search term you want your video to rank on, that keyword (or phrase) needs to be in your videoās title.
Vocalize Your Keyword(s): YouTube listens and transcribes your videos. In other words, the platform knows the words you are (or arenāt) saying and can thus analyze whether or not the actual substance of your video aligns with the keyword(s) in its designated title. So... make it super easy for YouTube! Say your keyword(s): at the beginning, in the middle, and at the end of your video.
Embed Video Chapters: YouTube is practically the only platform where long-form videos still prosper. Naturally, long videos tend to have more content packed in than short ones. Consider adding timed markers (like a table of contents) in the description of your video. Simply Type, ā00:00 - Introductionā or ā02:34 - First-Time Home Buyersā and it'll divide your video into chapters. Thisāll give your video extra chances to rank on more search phrases.
Optimized Filename: This oneās super easy! Before you upload your video to YouTube, modify its filename to support your keywords. If the auto-generated filename is something like ā1234567890.mp4,ā rename it to something like āFirst-Time-Home-Purchase-2022.mp4.ā Remember, YouTube is a search engine, so the clearer you are about your target search term or phrase, the greater YouTubeās confidence in your videoās relevance.
Clickable Thumbnail: Once published, your video may appear in the search results page, the Home feed, the Explore tab, the Subscriptions section, as a recommendation, or elsewhere. Whether or not prospective viewers click to watch your video is conclusive evidence of its relevance. If they click, greatāif they donāt, YouTube may curb its reach. Your videoās thumbnail (i.e., the viewable image associated with it) is the primary factor to entice viewers to watch.