More or less the same number of homes sell each and every year (give or take). Granted, there are highs-and-lows—but the differences aren’t overly extreme. For example, Statista reports:

• 2018: 5.34M, US
• 2019: 5.34M, US
• 2020: 5.64M, US
• 2021: 6.49M, US

**US median between 2005 and 2021 of 5.25M homes sold**

The more widely fluctuating statistic has to do with 𝘸𝘩𝘰 sells ‘em. Real estate has an unfortunate rate of failure—meaning, sadly, agents tend to come and go. Case in point, you might’ve heard that 87% of agents fail within the first 5 years of entering the real estate industry and it shouldn’t be a surprise that the bulk of sales are fulfilled by a relatively small subsection of agents—call it 80/20.

Numbers aside, whether you’re a rookie or old hand, 𝗕𝗥𝗔𝗡𝗗 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗿𝗼𝘂𝗻𝗱 𝗳𝗼𝗿 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀.

Ads, social media, video/content, signage, mailers, you name it -- position yourself as the AGENT-OF-CHOICE.

Because, candidly, if you’re not the 𝙖𝙜𝙚𝙣𝙩-𝙤𝙛-𝙘𝙝𝙤𝙞𝙘𝙚, you’re an 𝙖𝙜𝙚𝙣𝙩-𝙤𝙛-𝙘𝙝𝙖𝙣𝙘𝙚—and you’ve seen the stats ⤴️