Real Estate Success in 2024: Unveiling the Top Marketing Channels

In the dynamic world of real estate, staying ahead of the game requires a strategic approach to marketing. Here's a curated list of the top marketing channels to elevate your business in 2024:

1. Google Reviews

Google Reviews amplify your SEO, helping you rank higher in Google’s search results. This increases your visibility when prospects search for local real estate agents. They also improve the performance of your Google Local Services Ads. So keep on getting those reviews!

2. Email Newsletters

Ramp up your email newsletter to a weekly schedule to maintain consistent outreach. Share useful info, market insights, local happenings, and CTAs that invite readers to take next steps. When it comes to nurturing leads and contacts, email’s top of the list.

3. Community Events

Deepen local ties by leveraging community events, like photos with Santa or Easter egg hunts. Try finding sponsors to offset costs. Additionally, plan to host more mega open houses to engage with potential clients and make a memorable impact on neighbors, who might soon be sellers.

4. Mailers

Send out postcards regularly and/or a luxury-focused quarterly magazine. Pro tip: Consider sponsors to lower your costs. The average mailbox only receives two pieces of marketing mail daily, so there’s a clear runway to grab attention!

Postcard Ideas:

• Market updates and data

• Coupons to local businesses

• Relevant real estate news

• Calendar of local events

• Invitations to your events

• "Thumb-mailers" with QR codes to your videos

• Real estate tips and advice

• "Who do you know" just-listed announcement

• "How did we do it" just-sold announcement

• Map of homes you sold year-to-date

• Client testimonials and success stories

• Home maintenance tips and seasonal reminders

5. Videos/Content

Invest in producing more videos. They’re not just for your social feeds; they supply content for your emails, postcards, and ads. What’s more, try running YouTube In-Stream Ads to outline your value proposition to prospective sellers, who are looking to hire the best.

Embrace these tools, tailor them to your unique strengths, and watch as your business not only adapts to the unpredictable market but thrives!

Brand like you've been in business for 20+ years!

Several years ago a couple of my cousins launched a successful roofing franchise in my hometown. At the outset, they were told to brand like they’d been there for 20 years. So they invested in signage, postcards, TV/radio, wrapped vehicles, and more. They absolutely went ALL-IN and it flippin’ worked—they took the market by storm!

Now, I’m not advising you should go and max out your credit cards for the sake of billboards or car-wrapping your Corolla 🚗 (Not that they did.) My point is:  GET THE WORD OUT!

“Oh, you’re that agent—I see you everywhere!” That’s the magic✨phrase! — it means you’re on the consideration set of buyers and sellers in your marketplace.

My Advice:

• Explore just about EVERY advertising product Google offers:  display network, search, local, YouTube, and more!

• Over-index on social:  Instagram, TikTok, YouTube, Facebook, LinkedIn, etc. (And pay-to-promote 📣 your content locally.)

• Go VIDEO-FIRST! Short-form to long-form, low-grade to pro-grade—just make videos!

• Start list-building and redouble your email-marketing efforts.

• Commence operation “Love ❤️ on Your Database!” — i.e., past clients, sphere of influence, leads, et al. (And have a serious look at your “gifting” strategy!)

• Embrace physical marketing:  mailers, signage, and more.

• Re-invest in your event(s) action-plan:  client get-togethers, neighborhood block-parties, open houses, and more.

Whether you’re road-tested or a rookie, in a city or the burbs:  be a BIG FISH 🐋 no matter the size of the pond & brand like you own the place!

Remember:  the market belongs to those who market!

Defining Your Agent-Brand!

It’s like @tomferry has been saying: “The A.O.T.F. (‘agent-of-the-future’) has a strong personal brand! -- and that brand is Y-O-U.

Every post, every video, and every campaign is a depiction of you. While clever messages and catchy tag-lines are all well and good, they’re no substitute for the real thing: you.

◾️Don’t 𝘩𝘪𝘥𝘦 yourself.
◾️Don’t 𝘥𝘪𝘴𝘨𝘶𝘪𝘴𝘦 yourself.
◾️Don’t 𝘤𝘦𝘯𝘴𝘰𝘳 yourself.

My advice: put your brand everywhere!

BRAND Your Business Like Its Been Around 20+ Years!

More or less the same number of homes sell each and every year (give or take). Granted, there are highs-and-lows—but the differences aren’t overly extreme. For example, Statista reports:

• 2018: 5.34M, US
• 2019: 5.34M, US
• 2020: 5.64M, US
• 2021: 6.49M, US

**US median between 2005 and 2021 of 5.25M homes sold**

The more widely fluctuating statistic has to do with 𝘸𝘩𝘰 sells ‘em. Real estate has an unfortunate rate of failure—meaning, sadly, agents tend to come and go. Case in point, you might’ve heard that 87% of agents fail within the first 5 years of entering the real estate industry and it shouldn’t be a surprise that the bulk of sales are fulfilled by a relatively small subsection of agents—call it 80/20.

Numbers aside, whether you’re a rookie or old hand, 𝗕𝗥𝗔𝗡𝗗 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗿𝗼𝘂𝗻𝗱 𝗳𝗼𝗿 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀.

Ads, social media, video/content, signage, mailers, you name it -- position yourself as the AGENT-OF-CHOICE.

Because, candidly, if you’re not the 𝙖𝙜𝙚𝙣𝙩-𝙤𝙛-𝙘𝙝𝙤𝙞𝙘𝙚, you’re an 𝙖𝙜𝙚𝙣𝙩-𝙤𝙛-𝙘𝙝𝙖𝙣𝙘𝙚—and you’ve seen the stats ⤴️

Lead Generation Tips: Why a Strong Online Presence Matters for Your Brand

So someone hears about you, and you may have a new lead. Congrats! But at this point it doesn’t really matter because this someone is going to Google your name or your company. What matters is: will they find you? If they do, what will the search results show?

Your brand’s online presence is more important now more than ever, so it’s crucial that your leads are able to find you on Google because that’s what all modern consumers do when considering a product or service.