Wanna boost your 𝙂𝙤𝙤𝙜𝙡𝙚 𝙈𝙖𝙥𝙨 and 𝙂𝙤𝙤𝙜𝙡𝙚 𝙎𝙚𝙖𝙧𝙘𝙝 rankings!? It could boil down to the"𝐋𝐎𝐂𝐀𝐓𝐈𝐎𝐍 𝐀𝐔𝐓𝐇𝐎𝐑𝐈𝐓𝐘" of your Google My Business (GMB) listing.

For instance, if you’re GMB listing isn’t readily appearing when you search its name verbatim (e.g. “John Doe Realty”) or even when your search phrase includes a location identifier (e.g. “John Doe Realty, Nashville, TN”), it could be a product of poor location authority.

To test yours, conduct a search (Google Maps and/or Google Search) while physically standing inside the listing’s verified location (with location-tracking enabled on your search device). If it’ll populate your GMB listing there but nowhere else, chances are, it’s the result of lousy “location authority.”

Here’s how to improve your Google My Business location authority:

1. Claim/Verify your business listing. Here’s details on how: bit.ly/Claim-GMB
2. Never-stop getting reviews!
(TIP ☑ : whenever possible, focus on seller testimonials. Google searches in which the user is seeks out the real estate agent tend to be associated w/ “seller intent,” so it’d look good for there to be lots of past sellers bragging on you.)
3. Match-up your back-linked business citations across the web. In other words, make sure the name of your GMB listing, its address, its phone number, its URL, etc. are exactly the same (character for character) as on other popular websites, such as Yelp, Zillow, Facebook, and so on. The name part may be tough if usernames on social sites are unavailable, so just do your best.
4. Add photos galore: pics of you, your listings, your team, behind-the-scenes, etc.
(TIP ☑ : check out tools like geoimgr.com which allows you to geo-tag your images before uploading to GMB. That way, as Google scans the contents of your business listing, trying to decipher whether it’s relevant to the searcher’s intent, it may see photos at tagged locations