In practically every market the inventory is dreadfully lowโand because of thatโbuyer loyalty appears to be diminishing. What I mean is, Iโve been hearing an unusually high number of reports like, โAll my new leads already have an agent!โ Granted, this isnโt anything new โ itโs just that it seems to be happening more frequently. And I think itโs indicative of buyersโ questioning whether or not their agent is truly showing them EVERYTHING thatโs on the market. So, desperate to find more homes to view, buyers seek out and scan every home search site they can spot, looking for hidden listings. Enter your opportunity: become the ๐ค๐๐-๐ข๐๐ง๐ ๐๐ฉ ๐บ๐ฎ๐๐ฐ๐ต-๐บ๐ฎ๐ธ๐ฒ๐ฟ. How?
โถ Mail letters to homeowners in neighborhoods or along key streets where your buyers want to purchase. In past similar markets, agents literally door-knocked with a purchase offer in hand. I wouldnโt necessarily recommend door-knocking these days, but you get the gist.
โท Utilize tools like Remine to source homeowners whose equity position and tenure in the home match up with โlikely-to-sell.โ Send them letters. I would say email them, but that goes against permission-marketing in my book. That said, consider creating custom audiences to target ads in the Facebook and Google advertising platforms.
โธ Use the tax records and contact absentee owners. Given the rise in home values, they may be thinking the time is ripe to sell. Ask, โHow many months (or years) would you have to rent this home out to total the amount of cash you can walk with (and re-invest elsewhere) if you sold today?โ
โน Email your entire database asking if anyone knows of (or owns) a home that meets the search criterion of your buyers. Now is the time to hustle!
Iโll bet you there are a bunch of homeowners who, if they could find their ๐
๐๐๐๐ ๐๐๐๐, would be willing to sell. Itโs a circular problemโmeaning, sellers would sell except they arenโt because they canโt find homes to purchase... and on it goes. So offer to do for them the very thing that led you to contact them in the first place: to be their ๐ค๐๐-๐ข๐๐ง๐ ๐๐ฉ ๐บ๐ฎ๐๐ฐ๐ต-๐บ๐ฎ๐ธ๐ฒ๐ฟ. Get it? Then get to work ๐