A seller of a home will hire you (or not hire you) based on the following three points of service:

1. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 + 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲: your systematic plan to promote a listing to the largest pool of ready, willing, and able buyers.

2. 𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗦𝗸𝗶𝗹𝗹𝘀: your aptitude to structure contract terms in the best interest of your seller.

3. 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: your process to fulfill an agreement and successfully close the sale of the seller’s property (e.g. due diligence, contingencies, etc.).

These days, we’re seeing alternative business models, hybrids, etc… and consequently, it’s becoming all the more critical for #RealEstateAgents (in their marketing, when meeting face-to-face, etc.) to clarify the scope of their work.

When you meet with a prospective seller at your next listing listing appointment, how will you succinctly communicate your role? What’s your elevators pitch?—I’d really, really love to hear it in a comment below, please :D