“𝗜𝗳 𝗶𝘁 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗵𝗲𝗻 𝗶𝘁’𝘀 𝘀𝗮𝗳𝗲 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲.” That’s something @danstewarthg said during one or our breakout panels last year at the #SuccessSummit. He’s got a point! It’s estimated that the average consumer is exposed to somewhere between 4,000 and 10,000 advertisements on a daily basis. That’s probably a high-ish estimate, but regardless, we all know it’s a big number.
The impact is if all your blogs and emails appear low-grade or “𝗰𝗮𝗻𝗻𝗲𝗱” or if your social feeds are overflowing with generic, “𝗳𝗶𝗹𝗹𝗲𝗿 𝗽𝗼𝘀𝘁𝘀,” I’d wager you might be training people to ignore you. No surprise, but it’s always been (and will remain) QUALITY over QUANTITY!
Even if you have to scale-back your marketing output in order to raise the standard (i.e., the value) of what you’re producing, I say it’s worth it. Every chance you get to communicate with your customers is an opportunity... and if you treat it as such, over time, it’ll pay dividends. Hoping this message encourages/challenges you to step up your game a notch :D
If It Looks Like Marketing, Then It's Safe To Ignore!