Recent studies found that 67% of economists predict a 𝗿𝗲𝗰𝗲𝘀𝘀𝗶𝗼𝗻 is likely within the next 18 months (paraphrasing @KeepingCurrentMatters). To be clear, a recession, not a collapse. Hold that thought. Question: when is marketing most highly valued (amongst business owners)? Answer: when customers are fewer and farther between. Not that marketing will become fruitless or futile in a recession (because it won’t). The point is, 𝗱𝗼𝘂𝗯𝗹𝗲-𝗱𝗼𝘄𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗻𝗼𝘄 to stockpile a database of leads so that when a recession occurs, your pipeline will be strong. The typical customer journey of a buyer or seller in the real estate space is somewhere between 18 and 24 months (depending on the lead source). Bottom line, generate (and nurture) leads now (e.g. Facebook/Instagram, Google/Youtube, open houses, et al.) so that by late 2020/early 2021, you’ll be positioned to dominate in your market. Just an idea :D