Connecting Beyond Content: Creating an Instagram Bio That Speaks to Your Customers

The way I see it:

1. Reels reign as Instagram's dominant posting format.

2. Generally speaking, more non-followers see your Reels than followers.

3. Instagram algorithmically rewards profile taps—meaning that the more non-followers who view your Reels and then click on your profile, the better.

4. Anyone visiting your profile—whether via your latest Reel or through a search-based discovery—is “trying you on for size.”

5. All the elements of your profile matter: your profile image, name/description, story highlights, your grid, pinned posts, and, of course, your BIO!

By sculpting a bio that resonates with your audience, you're not just introducing yourself – you're building a bridge between your content and them. So, go ahead, leverage Reels, fine-tune your profile, and let your bio become the gateway to forging meaningful connections on Instagram.