If you’re posting videos consistently and it’s not working… let’s talk!

In particular, I want to explore TWO scenarios:

A. Your videos were performing but now they’re not. If you’ve noticed a steady decline in the reach, views, and engagement of your videos, it’s likely an indicator that it’s time to revise your approach – and/or devise a new one altogether.

B. Your videos have yet to perform. If you’ve been posting videos consistently and you know for certain you’re publishing quality content, my advice is to stay the course.

Obviously, ensure you’re optimizing your content properly: e.g. hashtags, caption text, location tags, cover images, working your comments thread, utilizing trending audio/sounds, and all the stops. Beyond that, however, keep in mind that it’s the algorithm’s job to assess your content and recommend it to users whose interests align. Granted, I’m oversimplifying here—but the point stands to reason.

Your ideal audience is out there. So just keep posting videos—keep feeding the machine—and eventually, that recommendation engine will ignite.