It’s time to BRAND your ground, friends! Every time you share a video, post on social, or send an email that confers value—it’s building your agent-brand.

Fact is, the market has shifted and will continue doing so. On top of that, recent headlines, to borrow a line from @keepingcurrentmatters, tend to “do more to terrify than to clarify”—speculating ad nauseam of corrections, collapses, and crashes.

Consequently, many consumers have or are contemplating a withdrawal from the market.

And, because of all that, it appears buyers/sellers won’t so readily listen to, heed the advice of, or opt to work with just “any” agent—things being how they are now. To the contrary, they’ll look to the Knowledge Broker.

So, my advice: be (or become) the agent-authority! Or don’t—but don’t expect buyers/sellers to come running either.