When it comes to social media, it's easy to get caught up in numbers:

How many followers do you have?
How many views on your latest video?

But don't let a lack of followers or video-views discourage your social-media video efforts. Building a reputable agent-brand and making an impact with your clients matters way, way more!

After all, the chances are strong that your database contacts—i.e., your past clients and sphere-of-influence—are likely the folks following you anyway. So even if your follower count isn't as high as you'd like, you're still reaching the people who matter most to your business.

Now, I’m not saying that metrics like reach and engagement don’t matter. They do… they signal whether your content is or isn’t performing optimally. But they’re by no means the “be all, end all.”

Here are a few reasons why:

Building your brand: By consistently posting high-quality content that aligns with your brand, you'll attract clients who are a good fit for you. They'll be more likely to work with you and refer you to others.
Making an impact with your clients: By providing valuable information and insights, you'll be able to build trust with your clients. They'll see you as an expert in your field and be more likely to work with you.
It's a know-you, like-you, trust-you type of business: In real estate, relationships are key. By building your brand and making an impact with your clients, you'll be able to deepen those valuable relationships.

Social media is a phenomenal medium to spread your brand’s message. Especially by way of video because it allows you to showcase your personality and expertise in a way that image or text formats simply can't. So long as your content marketing efforts align with your brand, you're on the right track.

For all intents and purposes, your brand is:

Your voice 🗣️
Your mind 🧠
Your heart ❤️
Your face 😇

Nobody does you better than you -- and no marketing medium in existence showcases YOU quite like video!