Don’t put all your “lead generation” eggs in one basket. What’s more, don’t go chasing the next and newest shiny penny.

We know that 87% of RE agents fail (as in, they go out of business🫤) in their first TWO years! That’s downright alarming.

I’d argue one of the top reasons for it centers around the tendency of many agents to, quote-unquote, dabble. Try this, try that, and then try this next thing—never sticking with any one thing long enough to realize its results.

The truth is, EVERY lead source works – when it’s worked consistently 🔂. Maybe it’s open houses, online leads, email marketing, geographic farming, social media, or database nurturing—you name it, it works!

So… my advice is is twofold:

Don’t be so fair-weather with your lead sources that you’re jumping from one to the next prematurely.
Mix up your approach—i.e. diversify what you’re doing. Top producers ALWAYS generate business from multiple sources.