Every sale has a story—and you play a crucial role in that story. So, a question for you: Are you positioning yourself as merely a “transactional” broker or a “relational” one? Don’t overlook how much your work matters. When you make the process overly transactional, you undermine your true value. Remember, it’s more than just closing sales—it’s about guiding people through one of the biggest and most emotional decisions of their lives. This is where they'll raise their families, create memories, and build their lives. Both buyers and sellers are navigating significant emotions, and they need you to be the steady force that helps them move forward. That’s what sets you apart.