You can livestream on just about any platform: Facebook, Instagram, YouTube, LinkedIn, et al. Add videos to your Stories. Reply to DMs with a video message. Upload a short-form vid, like an IG Reel, TikTok, or #YouTubeShorts. Go long-form on IGTV. Discover new shows on Facebook Watch or YouTube. Convert a static image into a lightweight motion video via the Facebook Ads Manager.

I could keep going but here’s the point: all the major social/search platform are continually launching new features to make more use of V-I-D-E-O. Why? Because it’s way better than any other form of media on the planet 🌎

This one’s simple — record/post more videos! It’s the best format you’ve got for marketing your message!

Like Murphy’s Law, it’s inevitable—ᴇᴠᴇʀʏᴛʜɪɴɢ ᴛʜᴀᴛ ᴄᴀɴ ʙᴇ ᴠɪᴅᴇᴏ, ᴡɪʟʟ ʙᴇ ᴠɪᴅᴇᴏ.