Google’s Generative AI Tools Branching into Google Search Results

Google is expanding its generative AI tools into the search results pages (SERPs)! 😲

Up until now, Google’s been a bit reluctant to jump into the AI frenzy too quickly, citing concerns about the possibility of circulating errors or misinformation. Notwithstanding, Microsoft’s partnership with Chat GPT has effectively forced their participation.

So, as part of a new trial program, Google is integrating AI elements into its organic search results and ad placements. To be clear, the AI results will be mixed in with the regular search results, providing additional content and context for searchers.

The big topic of discussion, IMO, is how this generative AI trend will impact the overall state of SEO. What I mean is, if searchers no longer (or rarely) need to click a link, that’s gonna have a profound impact on web traffic.

That said, when compared to Chat GPT, Google still aims to remain a key source of website visitors by highlighting relevant web links, while also embracing advancements in generative AI.