Instagram is launching new AI features for chat in DMs, providing what’d I’d describe as “Grammarly-like” recommendations to improve or compose messages.

Meh 😑—it’s a starting point. It puts IG in the AI game, I suppose.

Granted, although I don’t see it as revolutionary, the AI chatbot functionality will probably help you in efficiently managing your messages.

More interestingly, however, there’s been a reported decline in story and feed posts, and at the same time, a rise in DM conversations. That’s a trend worth noting.

My advice: leverage your DMs strategically. E.g. conversations with followers as well as a forum to network and expand your relationships.