Is Your Social “Sending to Voicemail?”

Is your social media, quote-unquote, “sending viewers to voicemail?” Let me explain…

When you make a call, for instance—if you get someone’s voicemail—typically, there’s no mistaking that it’s just a voicemail message. Once or twice, you may mistakenly think the person picked up and carry on as if they had. However, you’ll quickly realize you’re just chatting w/ a machine 🤖... nobody’s listening or responding.

Metaphorically speaking, A LOT of social accounts (Facebook, Instagram, LinkedIn, and more) are basically voicemails; no one is actually “picking up,” so to speak. Canned posts, published for the sake of filling space. Zero engagement or interaction with others’ content. Unread comments and DMs; no one’s actively listening or responding.

To be fair… lots of business owners/operators feel pressure to consistently produce more and more content and, frankly, they’re overworked. To me, though, it’s quality over quantity. So my point is, if social media is to be a part of your marketing mix going forward, then it must be made a priority—an activity worthy of your personalized attention.