Here’s how to ensure your next video ranks in the top position of YouTube’s search results. I call it, the “Queue-Jumper”—as in, “cutting the line” to outrank competing videos that might normally show above yours in a given YouTube search.
For example, imagine making a video titled, “Pros and cons of moving to _____,” for instance. Odds are, a bunch of other related videos with more SEO-juice than yours are probably holding the top-ranked positions in the search results. And the trouble is, if your video doesn’t rank on the first page of results, then, for all intents and purposes, it’s invisible.
Now, before continuing on, this is a tactic intended for a fully-optimized video uploaded to your channel from which you’re expecting (or hoping for) strong organic performance — as in, lots of views for an extended period of time. And by optimized, I mean (at minimum) (A) keywords in the title, (B) tags to support those keywords, and (C) a super-clickable thumbnail.
I’ve said it before: YouTube is a search engine; not a social network. So—YouTube 101—the fundamental objective is to identify the search terms and phrases used by would-be customers and to then make videos to supply their searches. It’s a simple concept.
To conduct YouTube keyword research, try using a tool like TubeBuddy, MorningFa.me, or vidIQ, for instance.
**Sidebar: I’ve compiled a list of 15 Search-Ready Real Estate Videos Titles for YouTube. Click HERE to download.**
Unfortunately, as I said before, ranking is easier said than done — especially when you’re up against more established creators. And if your video isn’t near the top of the search results, it’ll flounder and struggle to get views—which is, of course, the entire point.
Despite all that, however—if you want to elude the algorithm—then consider running a YouTube Video Discovery ad. Here are step-by-step instructions:
Visit ads.google.com to get started.
Click to begin a “New Campaign.”
Choose a goal—whatever you want.
Under “Campaign Type,” select “Video.”
Tap “Next” to continue.
Name your Campaign and disable all network placements except for YouTube Search Results.
Set your bid, budget, and start/end dates for your ad.
Navigate to the “Keywords” box. Enter the keywords (i.e., the search phrases) you want your video to rank on!
**Heads up: this is the main ingredient of the tactic!**Finally, copy-and-paste the link (from YouTube) to your designated video and press GO!
Presto! Rank top-of-page, get views, and build your brand — with YouTube video discovery ads!