So someone hears about you, and you may have a new lead. Congrats! But at this point it doesn’t really matter because this someone is going to Google your name or your company. What matters is: will they find you? If they do, what will the search results show?
Your brand’s online presence is more important now more than ever, so it’s crucial that your leads are able to find you on Google because that’s what all modern consumers do when considering a product or service.
Lead Generation Tips: Why a Strong Online Presence Matters for Your Brand