LinkedIn's latest move to test a vertical video feed signals a strategic pivot into the video-centric world dominated by TikTok and Instagram. By diving into this landscape, LinkedIn aims to stake its claim in the influencer marketing realm that has propelled its competitors to success. Confident in its ability to compete, LinkedIn is strategically reducing its focus on traditional networking in favor of embracing dynamic content consumption habits.

This decision reflects LinkedIn's recognition of evolving content trends and its determination to offer users a more engaging experience. However, the platform must navigate the balance between maintaining its professional identity and embracing the creativity inherent in vertical video formats. Despite challenges, LinkedIn's venture into vertical video holds promise, opening doors for brands, marketers, and creators to explore new avenues for engagement and growth within a professional context.