I just wrapped up a webinar this morning, titled, the Listing Launch🚀Formula, which has me thinking in-depth about the mechanics of marketing a property for sale.

And although inventory has (somewhat) increased in many areas—even so—the housing market is still on fire. What’s more, with over 2-million agents in the US alone, there’s heavy competition to win listings.

So, consequently, it’s all-the-more important to get tactical and precise about:

🅰️ How you market and support listings

🅱️ How you talk about the scope of your services to prospective sellers who may be considering other options.

For instance, in today’s webinar I shared language to describe the core functions of a listing agent, outlined below:

1. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Marketing, exposure, and techniques to position your home in its best light.
2. 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧: Establishing negotiation high-ground to elicit the highest price and best terms.
3. 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Transaction fulfillment to smoothly navigate the contract-to-close period.

No matter what’s happening in the marketplace, make a choice to “roll out the red carpet” for each and every listing. I promise, the word is gonna spread! In the presence of disruptors, discounters, and dabblers, you’ll remain the agent-of-choice.