How NOT TO Make Changes to Your Google My Business Profile

Did you catch the in-depth training video I shared last week on the top factors to improve the ranking of your #GoogleMyBuisiness in search results?

For example, a potential buyer or seller runs a search like: β€œπš›πšŽπšŠπš• 𝚎𝚜𝚝𝚊𝚝𝚎 πšŠπšπšŽπš—πš πš—πšŽπšŠπš›πš‹πš’.” If you’re an agent who’s nearby, that’s a search to rank on!

Thing is… Google My Business can get a tad temperamental. For instance, if you make too many changes to your profile all at once (kind of a red flag ), it could result in an account suspensionβ€”of which, there are two different types:

Soft Suspension: basically, your GMB’s β€œverified” status is removed and you can no longer edit/manage your GMB. It still lists and ranks in searches though.
Hard Suspension: your GMB is altogether removedβ€”meaning, it’s over! Your profile will no longer index in Google Search or Maps.

So, before you rush in and start changing primary infoβ€”i.e., details linked directly to your GMB’s verification statusβ€”such as, your business name, its phone number, website, or its mailing address, SLOW YOUR ROLL.

Rather than making a bunch of tweaks in one sittingβ€”instead, make a change, wait for Google to review and approve it, and then proceed with your next update (cautiously). Happy Google ranking, friends!