I’ve seen a fair share of doomsayer real estate headlines lately. My advice: make your decisions subject to the data and disregard scaremongering speculation.

It’s like Tom Ferry says: “The market is the market is the market is the market.” In other words, it is what it is — and, whatever it is, it’s surely no reason to stop executing your marketing plan.

Fact is, markets adjust — the “status quo” ALWAYS ebbs-and-flows.

In 2002, McKinsey published a long-term study of 1,000 U.S. companies in which it analyzed their operations during an economic recession, for instance, and how their actions during that period affected company performance post-recession. In brief, they found that the companies who maintained operations (e.g., marketing, sales, and so on) set themselves up for massive growth during expansionary periods.

The point is, don’t (ever) pull out of the race! And furthermore, the best time to pass your competitors is around a sharp curve — so lean in, friends!

Fast markets, slow markets; up markets📈, down markets📉; strong markets, weak markets – no matter the circumstances – NEVER. STOP. MARKETING.

The market—now and for always—belongs to those who market. 🤜⚡️🤛