Ads for #instagramreels! Yup—they’ve arrived!

Just like Story ad placements display in the Stories Feed, Reels ads show in the Reels Feed.

Reels are already best spot on Instagram to reach non-followers -- now multiply that with ads! 📈

To get started:

1. Open your Facebook Ads Manager and create a new campaign. FYI, not every campaign objective is enabled for Reels ads. Currently, you can select from Brand Awareness, Reach, Traffic, App Installs, Video views, or Conversions. And, bear in mind, some of those objectives often let you modify when you get charged from Impressions to a CPA (cost-per-action). Just a heads up, such options may be prohibited.

2. Follow your normal ad-setup procedures. For example, declare your Special Ad Category (e.g. Housing)—if applicable. At the Ad Set level, specify your budget, schedule, custom audiences, location parameters, and so forth.

3. When you make It to the Placements box, tap the “Manual Placements,” and uncheck everything except for the Reels destination.

4. Move on to the Ad Creative level and either choose an existing video or upload one. It needs to be a vertical (i.e. 9:16 aspect ratio) video with a runtime of up to 30 seconds.

5. Add or modify your caption and, at your choice, insert a CTA (call-to-action): “Learn More,” “Sign Up,” “Download,” et al.

6. Finally, press the Publish button and you’re all done!

Hashtag #ReelEstate (get it? 😆) — go get them views!