Worst phrase to hear in real estate (IMO): “Oh, I forgot you were an agent. (Next time for sure!)

It’s dangerous to assume people are just going to think of you w/o prompting when the time arises to buy, sell, invest, or refer. And, candidly, the math downright doesn’t support it. Fact is, there are more than 2M licensed real estate agents in United States alone, serving approximately 120 - 130M households. And so, consequently, it’s easy to get lost in the crowd.

My advice is to put your brand EVERYWHERE: organic/paid social media, videos, blog posts, optimized online profiles (e.g. Google My Business), newsletters, email marketing, postcards, radio/billboard ads, and so forth. Pick your channels, craft your message, and get the word out!

Case in point, I was chatting w/ a coaching client this morning who said that everywhere she goes, friends, contacts, and acquaintances make comments about seeing her videos on social or her ads as they surf the web. “𝗪𝗼𝘄, 𝗶𝘁 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗰𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗶𝘁. 𝙄 𝙨𝙚𝙚 𝙮𝙤𝙪 𝙚𝙫𝙚𝙧𝙮𝙬𝙝𝙚𝙧𝙚!” That’s what they all say, again-and-again! And, time-after-time, it leads to new business.

𝐖𝐢𝐧 𝐭𝐡𝐞 𝒎𝒊𝒏𝒅𝒔𝒉𝒂𝒓𝒆 𝐨𝐟 𝐭𝐡𝐞 𝒎𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆; 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝒂𝒈𝒆𝒏𝒕-𝒐𝒇-𝒄𝒉𝒐𝒊𝒄𝒆!

P.S. I’d love your feedback on this post. What’s the best approach to building a thriving agent-brand?

🎥 𝐑𝐞𝐚𝐝/𝐖𝐚𝐭𝐜𝐡 more about 𝗧𝗼𝗽-𝗼𝗳-𝗠𝗶𝗻𝗱-𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 marketing: bit.ly/TOMA-Blog
🖥 𝐑𝐞𝐚𝐝/𝐖𝐚𝐭𝐜𝐡 more about the 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻: bit.ly/Multi-Channel-Mktg