I’m just going to say it: there’s no online profile of greater importance than your Google Business Page (GBP) — that is, if you can get it to show up in front of prospective customers.

Because that’s the trick, isn’t it?—optimizing your GBP to rank on key Google Searches and/or in Google Maps: e.g. your name, your competitors’ names, your profession, and/or the area(s) you serve.

The good news is, it isn’t too difficult. For instance, start posting videos in the “Photos” section of your Google Business Page (formerly known as “Google My Business”). Aim for once-a-week (at minimum).

Of course, keep in mind that it’ll take more than just posting videos to realize the full potential your GBP. So if you’re ready go all-in, be sure to check out these resources:

Your Google Business Page videos should adhere to the following specs:

Up to 30-seconds ⏱
At least 720p resolution 👾
75MB max file size 📁

As far as video dimensions are concerned, that part’s a bit tricky since some viewers will access your content on mobile devices and others will do so on desktop computers. What’s more, some viewers will find your profile on Google Maps whereas others will locate it via Google Search. So cover your bases by publishing some vertical videos AND some horizontal videos.

Fact is, prospective customers spend extensive time looking up and assessing their available options when it comes to hiring or selecting businesses. So give ‘em more to go off of!

Just look at #TomFerry coaching member, Sean Ryan, for example: he’s posting a handful of videos every week and is generating roughly 50,000 views a month, thereby dominating his (local) competition across Google. The results don’t lie!

And your videos don’t have to be “for Google only.” Try repurposing your social media videos, for instance: listing video teasers, market update clips, tips and advice, behind-the-scenes content, and more.

It goes w/o saying: the future (and present moment) of marketing is VIDEO—so get after it!