đ¨Donât do JUST Google Display Network ads!đ¨
As far as online advertising goes, Google Display Network ads certainly arenât the âbe-all, end-allâ â but theyâre the perfect âin-between.â
What I mean is, if your entire online advertising strategy were to consist of nothing but Display Network ads, chances are, youâd be disappointed with the results. On the other hand, if you utilized Display Network to reinforce ALL your other marketing effortsâe.g. videos, social media, SEO, signage, postage, and so onâtheyâd work like magic!
Display ads as your ONLY marketing? Donât bother.
Display ads as PART of your marketing? Itâs like pouring gasolineâ˝ď¸ on fiređĽ
The Google Display Network (GDN) is a group of over 2-million (more like 3-million) websites, videos, and apps where your âDisplayâ ads can appear. Display ads (sometimes called âBanner adsâ) are image-, text-, and/or video-based ads that crop up all over the Internet: website side-columns, pop-up banners and bars, or located along the footers of mobile apps, for instance. And they come in myriad shapes and sizes: square-shaped, tall-and-skinny, or wide-and-skinny, for example.
Todayâs training video demonstrates how to create and run Google Display Network ads from start-to-finish! That said, the content focuses primarily on âhowâ to run the ads, not on âwhatâ ads to run, necessarily. Good news is that part is simple! SHOW ME YOUR FACE đ
End of day, GDN ads are about building brand awareness/consideration.
Your voice đŁ
Your mind đ§
Your heart â¤ď¸
Your face đ
Sure, you could feature images/videos of properties. Unfortunately, though, most viewers wonât be paying close enough attention to consciously realize itâs your adâso why even bother!? Logos and branded colors will absolutely go a long wayâbut thereâs nothing as effective as images (or videos) of YOU!
(P.S. Thereâs a lot of psychology and neuroscience behind this: learn more HERE.)
âOh, youâre that agentâI see you everywhere!â I promise, youâll hear it again-and-again.