You’re not producing enough content. And to be fair, I’m not either (not even close!) — and there’s a simple explanation: it a freakin’ ton of work! Yet when I look at my IG account insights, for example—it’s obvious: when I post more content I gain more followers. Pure and simple!
Alright… so what?! Well, more followers, in my case, means more activity: more DMs from folks who want to join our coaching ecosystem, more website traffic, which means, more form-fills and inquiries—i.e., more invitations to speak, lead webinars, and consult.
In other words, when I feed my audience [the highest quality content I can manage — that’s key!], they react with hearts, comments, bookmarks, shares, and so forth. And when they react it signals Instagram (or Facebook or LinkedIn or whomever) to promote my content to a wider audience.
I don’t mean for any of this to sound conceited. Quite the opposite, I’m trying to be objective about it. Lots of agents and businesses think they can use (canned) content and get the same results as a real creator or that they can follow/unfollow their way up to earning Instagram’s blue-check verification. Frankly, I’ve never seen that stuff work. Why? Because there’s “𝙽𝙾 𝙵𝚁𝙴𝙴 𝙻𝚄𝙽𝙲𝙷!”—meaning, don’t expect to get something good without putting in the required effort.
𝘎𝘳𝘰𝘸𝘵𝘩 𝘪𝘴 𝘵𝘩𝘦 𝘣𝘺𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘧 𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴 𝘨𝘦𝘯𝘦𝘳𝘰𝘶𝘴𝘭𝘺 -- 𝘴𝘰 𝘴𝘵𝘰𝘱 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨.
Stop Waiting; Start Creating