Don’t be the agent who experiences a failure to launch because they’ve tried to bite off more, marketing-wise, than they can chew.
No matter your current level of success, don’t forget that what got you to your present point is the result of what you’ve already accomplished. The rest (i.e., all the stuff you could or wanna do) is pure upside—meaning, the videos you want to publish, the ads you want to run, the newsletter you’ve been itching to send out—it’s all extra.
I’ve noticed subjects related to marketing (especially social media marketing), for certain individuals, can often invoke strong feelings of overwhelm or a sense that once-in-a-lifetime opportunities are passing by, permanently forfeited.
I guess what I’m trying to say is: relax! While it’s true that 𝐰𝐡𝐚𝐭 𝐠𝐨𝐭 𝐲𝐨𝐮 𝒉𝒆𝒓𝒆 𝐰𝐨𝐧'𝐭 𝐠𝐞𝐭 𝐲𝐨𝐮 𝒕𝒉𝒆𝒓𝒆, it’s worth pointing out that it did indeed did get you 𝒉𝒆𝒓𝒆—and what get’s you 𝒕𝒉𝒆𝒓𝒆 𝚒𝚜 𝚊𝚕𝚕 𝚐𝚛𝚊𝚟𝚢. Do it one day at a time!
Why You Should Stockpile Leads (To Market-Proof Your Business)!
Recent studies found that 67% of economists predict a 𝗿𝗲𝗰𝗲𝘀𝘀𝗶𝗼𝗻 is likely within the next 18 months (paraphrasing @KeepingCurrentMatters). To be clear, a recession, not a collapse. Hold that thought. Question: when is marketing most highly valued (amongst business owners)? Answer: when customers are fewer and farther between. Not that marketing will become fruitless or futile in a recession (because it won’t). The point is, 𝗱𝗼𝘂𝗯𝗹𝗲-𝗱𝗼𝘄𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗻𝗼𝘄 to stockpile a database of leads so that when a recession occurs, your pipeline will be strong. The typical customer journey of a buyer or seller in the real estate space is somewhere between 18 and 24 months (depending on the lead source). Bottom line, generate (and nurture) leads now (e.g. Facebook/Instagram, Google/Youtube, open houses, et al.) so that by late 2020/early 2021, you’ll be positioned to dominate in your market. Just an idea :D